Dr. Gudrun Reijnierse
Dr. Gudrun Reijnierse on: “Linguistic Aspects of (figurative) Framing”
In this talk, I will provide an introduction to the linguistic aspects of (figurative) framing. I will start with a general overview of the state of the art in framing research, and consider key concepts such as gain and loss frames (e.g., prospect theory), generic versus issue-related frames, and equivalence vs. emphasis frames. The second part of my talk revolves around the topic of figurative framing, and of metaphorical framing in particular. I will argue that metaphors – and especially ‘deliberate metaphors’– may be the ideal framing device because of their ability to highlight certain aspects of reality, and simultaneously hide others. To illustrate this position, I will present a series of case studies in which metaphorical frames play an important role. In line with the general conference theme, these case studies will derive from philosophy of science (e.g., the brain as a computer), politics and policies (e.g., crime as a virus/beast), and economics (e.g., the economy as a living being). In addition, the case studies cover a range of research methods, including experiments and corpus analyses. For each of the case studies, we will analyze how metaphor is used as a means to (re)frame reality in communication between language users. These analyses will then allow us to examine how, and under which circumstances, (metaphorical) framing may (or may not) have an impact on people’s opinions and behavioral intentions.
Dr. Viola Nordsieck
Dr. Viola Nordsieck on: "Could we care less? Classist framings in today's political language"
Lazy parasites, unwashed masses, the angry mob, left behind by progress, too stupid and badly educated to understand reality: responsible for Brexit and Pegida, plus being a drain on society's economic and moral resources and having too many children! Welcome to the classist point of view so many privileged people have at least a little share in, if only deep in their hearts.
The political framing of our Western democracies works on a basis of economic language – without anyone having to understand anything about economics at all. Political participation is on a regular basis linked to the accumulation of wealth and the ethics of work. At the same time, different forms of work are assigned very
different levels of value, caring and cleaning being absolutely the lowest-valued work of all.
In this talk, we will look at examples explaining the different dimensions of classism according to the political theorist Iris Marion Young and see how we can link those to different aspects of the theories of framing and the production of knowledge.
Johannes Hillje works as a freelance political consultant in Berlin and Brussels. He is also a Policy Fellow at Das Progressive Zentrum. Prior to that, he worked in communications at the UN in New York, and as part of the editorial team for ZDF's heute.de. In 2017, he published a book entitled Propaganda 4.0 – Wie rechte Populisten Politik machen. Hillje has a master's degree in politics and communication from the London School of Economics and in political science and journalism from the University of Mainz.
His keynote will deal with the role of Framing in Politics and Journalism.